Transforming Brand Identities
Logo Design & Brand Guides
In my role as a Creative Project Manager, I specialize in designing logos that capture the essence of a brand and also position it for market recognition and growth. Below are two examples of how I’ve helped diverse businesses establish their visual identity.
- Completion :
- Services :
- Domains :
- Tools :
- 2023
- Graphic Design
- Staffing & Automotive Repair
- Adobe Illustrator
Technical Staffing Start-up
- Goal: Develop a compelling brand identity for a tech talent recruiting company that emphasizes connection, diversity, simplicity, and modernity.
- Process: Utilizing Adobe Illustrator and informed by comprehensive stakeholder feedback, I crafted a logo that reflects the modern, inclusive, and dynamic nature of the tech industry. The design process involved multiple iterations to ensure the final product not only met but exceeded leadership expectations.
- Outcome: The new logo successfully conveys the division’s focus on innovative and flexible staffing solutions, aligning with the company’s strategic goals. The project was completed within the 2-week timeline prior to the brand’s launch and adhered to the client’s budget, setting the stage for subsequent marketing and sales initiatives.
Automotive Hobby Repair Workshop
- Goal: Create a visually striking and memorable logo for an automotive garage that reflects the owner’s humorous personality, hobbyist spirit, and the personal history tied to the brand name.
- Process: The design journey for this client was heavily inspired by the garage owner’s unique story and the playful, yet gritty aesthetic they envisioned. The logo is meant to incorporate elements of grunge graphics with a whimsical touch to represent the unique name. Special attention was given to ensuring that the logo could be versatile across various applications and mediums, from digital formats and print materials like stickers to physical stencils for vehicle applications.
- Outcome: The final logo perfectly embodies the garage’s identity, combining a rugged look with a lighthearted twist. It has enhanced the garage’s brand and enables a connection with customers who appreciate the backstory and the brand’s character.
Who Cares About Branding?
How a new logo and brand guidelines can influence customers.
LET'S CREATE DESIGNS THAT TELL YOUR BRAND'S STORY
- Step 1: Consultation & Discovery
- Begin with a personal consultation where we discuss your vision, brand values, and the unique attributes you want your logo to convey. This step ensures that every aspect of the logo design aligns perfectly with your business identity and goals.
- Step 2: Concept Development
- Based on our initial consultation, I'll craft a few logo concepts for you to review. This phase involves exploring different color palettes, fonts, and design elements to create a range of options that embody your brand’s essence.
- Step 3: Refinement & Launch
- After you select your preferred concept, I refine it to perfection, incorporating any feedback you have. This stage includes final adjustments to color, typography, and design details to ensure the logo is both distinctive and functional across all media. At this stage, we'll also finalize your brand guide so you can launch!